Our Story

Sweet! began in 2019 as a small wholesale dessert company with one big dream: to share joyful, memorable desserts with our community.

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When the world slowed down in 2020, we shifted gears. What started as wholesale quickly grew into weekly farmers markets and neighborhood pop-ups, where we got to meet our customers face-to-face for the very first time. Those connections—sharing stories, smiles, and sweets—became the heart of what we do.

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At the end of 2024, we found a new home on Phinney. Today, our cozy retail shop is a place where neighbors can stop in for a treat, grab something special to share, and feel the same sense of warmth and delight that inspired us from the beginning.

 

From wholesale kitchens to bustling markets to our own little storefront, Sweet! has always been about more than desserts. It’s about community, creativity, and making every day just a little sweeter.